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Organization:Sustainable Tourism Foundation Pakistan

Profile Details

Mr. Rana is associated with tourism trade since 1988.  He is currently serving as Tourism Development Advisor with USAID FIRMS Project. Mr. Rana’s job entails planning and implementation of various activities for the revival of tourism and hotel industry of Swat Valley.

He is well known in public and private sectors of tourism industry due to his pioneering efforts for the promotion of ecotourism in Pakistan.  Previously he has served as Director General Operations at Adventure Foundation Pakistan.  He has extensively traveled throughout the country and abroad and has vast experience of tour packaging, product development, destination development and tourism marketing.  His main areas of interest are Ecotourism, Adventure Tourism and Youth Tourism. 

He has also worked with WWF-Pakistan and IUCN Pakistan as an Ecotourism Advisor/Consultant and has prepared tourism management plans for different National Parks and protected areas of Pakistan.

He has received a number of awards including the Trainer of the Year Award from the South Asia Tourism Human Resource Development Project (SATHRDP), Commonwealth Asia Award for Excellence in Youth Work and Government of Pakistan’s Better Pakistan-2010 Excellence Award in the field of Tourism.

                                                                                               (Updated On November 2014)